Fashion Trend Forecasting 101

by Ella Bernadette

Geraldine Wharry (WGSN Trend Forecaster) : “Hunting and Gathering”

– a continuous effort in compiling observations in different areas such as art, design, science, technology, pop culture, food, travel, and etc.

-personal intuition (can be developed by creating archives of the past trends).

-short-term forecasting (1 to 2 year cycle)

-long-term forecasting (perennial trends)

-Trend forecasters are more of influencers, rather than followers

Fibre2FAshion

Fashion & trend forecasting is the prediction of mood, behavior and buying habits of the consumer at particular time of season.

looking into how and what they buy, based on their culture, mood, beliefs, occasion & geographic locations

Season > Target Market > Consumer >Colors > Fabrics > Silhouette > Texture > Usage

-Knowledge on Market Inteligence Cycle: directing, collecting, compiling, cataloging, analyzing and form filled up data by consumers

-COnsumer Research

Check these out!

Into the fashion NOtCot Dezeen Ignant

Sources:

British Library

Fibre2FAshion

 

 

Lidewij Edelkoort, says “trend forecasting is much like archeology but to the future” – See more at: http://britishlibrary.typepad.co.uk/inspiredby/2013/05/a-beginners-guide-to-fashion-trend-forecasting.html#sthash.izC4WdPX.dpuf

 

Identifying a trend is a continuous effort of compiling observations. I call it “hunting and gathering”. It requires a lot of curiosity and interest in a wide array of subjects ranging from art and design, reaching over to science, technology, socio-economics, food as well as travel to name a few. – See more at: http://britishlibrary.typepad.co.uk/inspiredby/2013/05/a-beginners-guide-to-fashion-trend-forecasting.html#sthash.izC4WdPX.dpuf
Identifying a trend is a continuous effort of compiling observations. I call it “hunting and gathering”. It requires a lot of curiosity and interest in a wide array of subjects ranging from art and design, reaching over to science, technology, socio-economics, food as well as travel to name a few. – See more at: http://britishlibrary.typepad.co.uk/inspiredby/2013/05/a-beginners-guide-to-fashion-trend-forecasting.html#sthash.izC4WdPX.dpuf
Identifying a trend is a continuous effort of compiling observations. I call it “hunting and gathering”. It requires a lot of curiosity and interest in a wide array of subjects ranging from art and design, reaching over to science, technology, socio-economics, food as well as travel to name a few.

Whilst gathering facts, at the root of it is also a personal intuition and an eye for what’s next, that can’t be taught or necessarily explained. Personally I’m constantly collecting ideas and images and have built an archive over many years of designing and researching. Once I see there is a flurry of images with one particular thread running through, it’s very easy to see this is a trend, although sometimes a single image can be so powerful that it triggers an instant conviction.

That’s also what defines the difference between short-term forecasting and long-term forecasting which are key in the business. With trends that are very present on Internet, in magazines, often stemming from the streets or the catwalks, it’s easy to see they might have a 1 to 2 year cycle. Whereas some trends are very forward thinking – for example the breakthrough in scientific textiles – that they require more in-depth investigation, risk taking as well as brain storming with experts from various fields of research. The final element to keep in mind is that some trends are perennial and so embedded in our common language that they never fully go away, for example fifties fashion or military inspired clothing. – See more at: http://britishlibrary.typepad.co.uk/inspiredby/2013/05/a-beginners-guide-to-fashion-trend-forecasting.html#sthash.izC4WdPX.dpuf

Identifying a trend is a continuous effort of compiling observations. I call it “hunting and gathering”. It requires a lot of curiosity and interest in a wide array of subjects ranging from art and design, reaching over to science, technology, socio-economics, food as well as travel to name a few.

Whilst gathering facts, at the root of it is also a personal intuition and an eye for what’s next, that can’t be taught or necessarily explained. Personally I’m constantly collecting ideas and images and have built an archive over many years of designing and researching. Once I see there is a flurry of images with one particular thread running through, it’s very easy to see this is a trend, although sometimes a single image can be so powerful that it triggers an instant conviction.

That’s also what defines the difference between short-term forecasting and long-term forecasting which are key in the business. With trends that are very present on Internet, in magazines, often stemming from the streets or the catwalks, it’s easy to see they might have a 1 to 2 year cycle. Whereas some trends are very forward thinking – for example the breakthrough in scientific textiles – that they require more in-depth investigation, risk taking as well as brain storming with experts from various fields of research. The final element to keep in mind is that some trends are perennial and so embedded in our common language that they never fully go away, for example fifties fashion or military inspired clothing. – See more at: http://britishlibrary.typepad.co.uk/inspiredby/2013/05/a-beginners-guide-to-fashion-trend-forecasting.html#sthash.izC4WdPX.dpuf

Identifying a trend is a continuous effort of compiling observations. I call it “hunting and gathering”. It requires a lot of curiosity and interest in a wide array of subjects ranging from art and design, reaching over to science, technology, socio-economics, food as well as travel to name a few.

Whilst gathering facts, at the root of it is also a personal intuition and an eye for what’s next, that can’t be taught or necessarily explained. Personally I’m constantly collecting ideas and images and have built an archive over many years of designing and researching. Once I see there is a flurry of images with one particular thread running through, it’s very easy to see this is a trend, although sometimes a single image can be so powerful that it triggers an instant conviction.

That’s also what defines the difference between short-term forecasting and long-term forecasting which are key in the business. With trends that are very present on Internet, in magazines, often stemming from the streets or the catwalks, it’s easy to see they might have a 1 to 2 year cycle. Whereas some trends are very forward thinking – for example the breakthrough in scientific textiles – that they require more in-depth investigation, risk taking as well as brain storming with experts from various fields of research. The final element to keep in mind is that some trends are perennial and so embedded in our common language that they never fully go away, for example fifties fashion or military inspired clothing. – See more at: http://britishlibrary.typepad.co.uk/inspiredby/2013/05/a-beginners-guide-to-fashion-trend-forecasting.html#sthash.izC4WdPX.dpuf

Identifying a trend is a continuous effort of compiling observations. I call it “hunting and gathering”. It requires a lot of curiosity and interest in a wide array of subjects ranging from art and design, reaching over to science, technology, socio-economics, food as well as travel to name a few.

Whilst gathering facts, at the root of it is also a personal intuition and an eye for what’s next, that can’t be taught or necessarily explained. Personally I’m constantly collecting ideas and images and have built an archive over many years of designing and researching. Once I see there is a flurry of images with one particular thread running through, it’s very easy to see this is a trend, although sometimes a single image can be so powerful that it triggers an instant conviction.

That’s also what defines the difference between short-term forecasting and long-term forecasting which are key in the business. With trends that are very present on Internet, in magazines, often stemming from the streets or the catwalks, it’s easy to see they might have a 1 to 2 year cycle. Whereas some trends are very forward thinking – for example the breakthrough in scientific textiles – that they require more in-depth investigation, risk taking as well as brain storming with experts from various fields of research. The final element to keep in mind is that some trends are perennial and so embedded in our common language that they never fully go away, for example fifties fashion or military inspired clothing. – See more at: http://britishlibrary.typepad.co.uk/inspiredby/2013/05/a-beginners-guide-to-fashion-trend-forecasting.html#sthash.izC4WdPX.dpuf

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